by Tate Risk | Mar 1, 2025 | Conversions, Web Design, Website
Page layout directly influences how visitors interact with your website. At Parmenter, we use data-driven layout strategies to guide users and boost conversions. Understanding Visual Hierarchy According to Nielsen Norman Group, users follow predictable scanning...
by Tate Risk | Feb 22, 2025 | Conversions, Web Design
In web design, logic gets attention, but emotion drives action. At Parmenter, we’ve seen how emotional design elements can transform casual browsers into loyal customers. Understanding Emotional Design According to Nielsen Norman Group, websites that connect...
by Tate Risk | Jan 25, 2025 | Conversions, Website
Video has become a powerful force in digital marketing. At Parmenter, we’ve seen how strategic video content can dramatically increase website engagement and drive conversions. Why Video Matters in 2024 According to Wyzowl, 91% of businesses use video as a...
by Tate Risk | Jan 23, 2025 | Conversions
A well-crafted lead magnet can transform your website from a digital brochure into a lead-generating machine. At Parmenter, we’ve found that strategic lead magnets consistently drive valuable conversions. What Makes a Great Lead Magnet? According to HubSpot, the...
by Tate Risk | Jan 14, 2025 | Conversions, Web Design
Your About Us page isn’t just a biography – it’s a powerful conversion tool. At Parmenter, we’ve discovered that a well-crafted About page can transform curious visitors into confident customers. The Psychology Behind About Pages According to...
by Tate Risk | Jan 4, 2025 | Social Proof, Conversions, Web Design
Trust is the currency of the digital age. At Parmenter, we’ve found that effectively integrated social proof can transform skeptical visitors into confident customers. What is Social Proof? Social proof shows potential customers that others trust and value your...
