by Tate Risk | Jan 2, 2025 | Web Design, Conversions, Social Proof, StoryBrand
A well-designed landing page can differentiate between converting visitors and losing them forever. At Parmenter, we’ve seen how strategic landing page design directly impacts conversion rates and business growth. The Dos of Landing Page Design Do: Focus on a...
by Tate Risk | Dec 31, 2024 | Conversions, analytics, Customer Journey, Web Design
Heat maps are powerful tools that reveal how visitors interact with your website. At Parmenter, we use heat mapping to make data-driven decisions that enhance user experience and boost conversions. Understanding Heat Maps Think of a heat map as a thermal image of your...
by Tate Risk | Dec 28, 2024 | Conversions, Web Copy, Web Design
Words have power. The correct copy can transform a casual browser into a loyal customer in web design. At Parmenter, we’ve seen how effective web copy directly impacts conversion rates and business growth. Beyond Basic Writing Excellent web copy is about more...
by Tate Risk | Dec 26, 2024 | Web Design, Conversions, Website
Your homepage is often the first impression potential customers have of your business. At Parmenter, we’ve found that certain elements consistently drive better conversion rates. Let’s explore the seven essential components that transform visitors into...
by Tate Risk | Dec 24, 2024 | StoryBrand, Web Design
Every great website tells a story. At Parmenter, we’ve seen how implementing storytelling principles can transform a website from a simple digital brochure into a powerful conversion tool. Today, we’ll explore how the StoryBrand framework revolutionizes...
by Tate Risk | Dec 21, 2024 | Web Design, Accessibility, Website
In today’s digital landscape, web accessibility isn’t just a nice-to-have feature – it’s a necessity. At Parmenter, we believe that great web design should be accessible to everyone, regardless of their abilities or how they interact with the...
