by Tate Risk | Jan 25, 2025 | Conversions, Website
Video has become a powerful force in digital marketing. At Parmenter, we’ve seen how strategic video content can dramatically increase website engagement and drive conversions. Why Video Matters in 2024 According to Wyzowl, 91% of businesses use video as a...
by Tate Risk | Jan 23, 2025 | Conversions
A well-crafted lead magnet can transform your website from a digital brochure into a lead-generating machine. At Parmenter, we’ve found that strategic lead magnets consistently drive valuable conversions. What Makes a Great Lead Magnet? According to HubSpot, the...
by Tate Risk | Jan 14, 2025 | Conversions, Web Design
Your About Us page isn’t just a biography – it’s a powerful conversion tool. At Parmenter, we’ve discovered that a well-crafted About page can transform curious visitors into confident customers. The Psychology Behind About Pages According to...
by Tate Risk | Jan 4, 2025 | Social Proof, Conversions, Web Design
Trust is the currency of the digital age. At Parmenter, we’ve found that effectively integrated social proof can transform skeptical visitors into confident customers. What is Social Proof? Social proof shows potential customers that others trust and value your...
by Tate Risk | Jan 2, 2025 | Web Design, Conversions, Social Proof, StoryBrand
A well-designed landing page can differentiate between converting visitors and losing them forever. At Parmenter, we’ve seen how strategic landing page design directly impacts conversion rates and business growth. The Dos of Landing Page Design Do: Focus on a...
by Tate Risk | Dec 31, 2024 | Conversions, analytics, Customer Journey, Web Design
Heat maps are powerful tools that reveal how visitors interact with your website. At Parmenter, we use heat mapping to make data-driven decisions that enhance user experience and boost conversions. Understanding Heat Maps Think of a heat map as a thermal image of your...