As a small business owner, you're likely wearing multiple hats – from CEO to customer service representative to marketing manager. When it comes to growing your online presence, search engine optimization (SEO) might seem like just another complicated task on your...
Why Your Website Isn’t Converting (And How to Fix It)
You've invested time, money, and resources into your website, yet it's not delivering the results you expected. You're getting traffic, but visitors aren't becoming leads or customers. If this sounds familiar, you're not alone. According to research by WordStream, the...
10 Web Design Trends That Are Boosting Conversions in 2024
In the ever-evolving digital landscape, your website's design isn't just about aesthetics—it's a powerful conversion tool that can dramatically impact your bottom line. According to research by Hubspot, visitors form an opinion about your website in a mere 50...
The StoryBrand Framework: How to Transform Your Website into a Customer Magnet
In the digital marketplace, your website is often the first—and sometimes only—chance to make an impression on potential customers. Yet according to a study by HubSpot, the average website conversion rate is just 2.35%, with the top 25% of websites converting at 5.31%...
The Future of Web Hosting: Trends and Technologies to Watch
Web hosting continues to evolve with emerging technologies. At Parmenter, we stay ahead of hosting trends to provide optimal performance. Key Trends Edge Computing Cloudflare research shows edge computing reduces latency by up to 60%. Serverless Architecture...
How to Use Google Analytics to Inform Your Web Design Decisions
Google Analytics reveals how users interact with your site. At Parmenter, we use data to drive design decisions. Key Metrics That Matter Google identifies these metrics as crucial for design decisions: User Behavior Bounce rates Time on page Exit pages User flow...
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