The Dos and Don’ts of Effective Landing Page Design

Jan 2, 2025 | Web Design, Conversions, Social Proof, StoryBrand

A well-designed landing page can differentiate between converting visitors and losing them forever. At Parmenter, we’ve seen how strategic landing page design directly impacts conversion rates and business growth.

The Dos of Landing Page Design

Do: Focus on a Single Goal

Your landing page should have one clear objective. WordStream says landing pages with a single focus convert up to 266% better than product pages. Remove anything that doesn’t support your primary goal.

See our conversion-focused approach.

Do: Create a Strong Value Proposition

Tell visitors exactly what they’ll get and why it matters. Nielsen Norman Group research shows you have about 10 seconds to make your case. Make it count.

Do: Use Social Proof

Include testimonials, reviews, or case studies. Actual results from real customers build trust and credibility faster than any marketing copy.

View our success stories

.The Don’ts of Landing Page Design

Don’t: Overwhelm with Options

Too many choices lead to decision paralysis. Keep navigation minimal and focus on guiding visitors toward your desired action.

Don’t: Neglect Mobile Users

Google’s data shows that 70% of consumers who click on mobile ads call businesses directly from search results. Your landing page must work flawlessly on all devices.

Learn about our mobile-first approach.

Don’t: Use Generic CTAs

“Submit” and “Click Here” don’t inspire action. Use specific, value-focused button text that tells visitors exactly what they’ll get.

Essential Landing Page Elements

Compelling Headlines

Your headline should immediately communicate value. Make it clear, specific, and benefit-focused.

Engaging Visuals

Use high-quality images or videos that support your message. HubSpot’s research shows that relevant photos increase conversion rates by 80%.

Explore our design services.

Clear Call-to-Action

Make your CTA stand out visually and position it where it’s easily found. Consider using multiple instances of the same CTA for longer pages.

Optimizing for Conversions

Form Design

Keep forms simple. Ask only for essential information. Every additional field reduces conversion rates.

Loading SpeedAccording to Cloudflare, 

A one-second delay in page load time can reduce conversions by 7%, according to Cloudflare.

See our website for care services

Testing and Improvement

Regular A/B testing helps optimize your landing pages. Test one element at a time to understand what drives better results.

What to Test

  • Headlines
  • CTA placement and text
  • Form length
  • Images
  • Copy length

Conclusion

Effective landing pages follow proven principles while avoiding common pitfalls. They focus on a single goal, communicate clear values, and make it easy for visitors to take action.

Ready to create high-converting landing pages for your business? Apply today to see how Parmenter can help design landing pages that drive actual results.

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